A long-term plan

Planning organises your internal communication repertoire, within which the most important elements are leadership, campaigning, one-way communication (newsletters, billboards, announcements, magazines, radio and TV) and collaborative channels (intranet, blogs, internal social media and messaging apps such as WhatsApp).

These tools need to be mapped in an Annual Communication Plan, and therefore must have a consistent dialogue with your Internal Communication department and with the goals of your company in general.

 

INTERNAL COMMUNICATION NEEDS TO BEGIN WITH A PURPOSE

Campaigns are lines that separate the past from the future

The speed in which information circulates in email inboxes and apps´ screens has transformed the way of using campaigns as they relate to corporate audiences.

Invitro´s clients have been using campaigns to determine passage rituals capable of drawing a border between the ‘before’ and the ‘after’. This approach is beneficial in changing behaviours, in safety campaigns, in cultural management, in the launching of new assessment models, and even in response to employee surveys results.

LARGE RESOURCES DEMAND MORE CAREFUL CHOICES

Games and Internal Communication Analytics – learning, measuring and engaging

Through playing, the employee deepens their learning and their perception of organizational culture. Corporate games are allies of engagement efforts once they widen the limits of usual internal communication tools.

Interaction through games strengthens cultural values when transforming content into entertainment, whilst improving business intelligence. Invitro synthetizes the gaming analytics of internal communications to enhance the decision power of the sector.

ROLE-PLAYING IS THE KEY FOR EXPERIECING CULTURE

Content must bring meaning to an employee’s contribution, day after day. Corporate magazines, newsletters, blogs and newspapers can consolidate the official version of topics that are discussed in hallways and on factory floors. But times have changed…

NEWS CHANNELS – apps, newsletters, messaging, billboards

Facebook, Whatsapp, Skype, Webex, or Yammer have sped up traditional internal communication requirements. Corporate communication apps are still struggling for consolidation, while the intranet is becoming a service tool. Invitro has developed methods to create, manage and connect traditional media with new corporate virtual reality. Get in touch to find out more about our cases.

CONTEXT CHANNELS – vlogs, radios, print magazines and tablet publishing

These communication tools are designed to build a corporate narrative throughout time, and therefore are able to model the perception about the workplace, its’ members and its’ beliefs.

FACE TO FACE – the management is the centre of the communication system

Research conducted by Invitro indicate that the management is responsible for more than 60% of the information that employees consider reliable.

Training is the most valuable tool that Invitro uses to guide the management in unfolding their corporate narrative. Click here to find out more about our cases.

CORPORATE STORYTELLING IS CONTINUOUSLY BUILT, DAY AFTER DAY