A long term plan
The planning orchestrates the internal communication repertoire, which more common elements are: leadership, the campaigns, the one way communication (newsletters, billboards, announcements, magazines, radio and TV) and the collaborative channels (intranet, blogs, internal social media and messaging apps such as WhatsApp).
These tools need to be mapped in the annual communication plan, and consequently, must have a dialog with the purpose of the Internal Communication departments and with the goals of the company in general.
Campaigns are rituals, lines that separate the past from the future
The speed in which the information circulates in the email boxes and in the apps´ screens has transformed definitely the way of using campaigns to the corporate audience.
Invitro´s clients have been using campaigns to determine passage rituals capable of drawing a border between the “before” and the “after”. This approach is clear in changing behaviors situations, in safety campaigns, in the cultural management, in the launching of a new assessment model and even in answer to employee surveys results.
Games and Internal Communication Analytics – learning, measuring and engaging
Through playing the employee deepens the learning and the perception of organizational culture. Corporate games are allies of engagement efforts once they widen the limits of usual internal communication tools.
Interaction by games strengthens the cultural values when transforming content into entertainment. And produces business intelligence: Invitro synthetizes the games´ analytics of the Internal Communication to enhance the decision power of the sector.
Contents must bring meaning to employees contribution, day after day. Corporate magazines, newsletters, blogs, and newspapers would consolidate the official version of topics that were around in the hall ways and on the factory floors. But the times have changed…
NEWS CHANNELS – apps, newsletters, messaging, billboards
Facebook, Whatsapp, Skype, Webex, or Yammer speeded up the usual internal communication needs. Corporate communication apps are still strugling for conslidation, while the intranet is becoming a service tool. Invitro developed methods to create, manage and connect the tradicional media with the new corporate virtual reality. Get in touch to know our cases.
CONTEXT CHANNELS – vlogs, radios, print magazines and tablet publishing
These communication tools are meant to build a corporate narrative throughout time, and therefore are able to model the perception about the workplace, its members and its beliefs.
FACE TO FACE – the leader is the core of communication system
Researches conducted by Invitro indicate that the leader is risponsible for more than 60% of the information that the employees consider reliable.
Training is the most valuable tool that Invitro uses to conduct the leader in the unfolding of the corporate narrative. Click to recive our cases.